Content Strategist
Guide the digital narrative of Artipoppe. As Content Strategist, you blend storytelling, strategy, and insight to bring our vision of instinctive, empowered motherhood to life.
Content Strategist
At Artipoppe, we envision a world where all mothers feel free, equal and empowered by the grace of their instincts. As we manifest this vision globally, we are seeking a Content Strategist to help bring our narrative to life and strengthen our digital presence.
In this role, you will bridge the gap between high-aesthetic storytelling and data-driven growth, sitting at the intersection of brand strategy, content creation, and project management. You will be responsible for the strategic direction of content across our owned channels, ensuring our digital presence brings the brand to life while maintaining the nuanced, instinctual voice that defines Artipoppe.
Your responsibilities include, but are not limited to
Develop and manage the content calendar to ensure a consistent, creative, and on-brand online presence across all channels;
Support and shape the strategy for Artipoppe’s owned channels, including email marketing, retention, referral, and loyalty programs;
Manage and execute the SEO content strategy in close collaboration with our agency and copywriter, overseeing the keyword roadmap and content production process;
Partner with the product team to craft compelling storytelling for new product launches and brand expansions;
Ensure brand messaging consistency across all touchpoints, from product descriptions and web copy to email flows and advertising;
Adapt and optimize content for international markets, maintaining brand integrity while resonating with diverse audiences;
Act as a key link between Operations, PR, and Marketing, aligning on initiatives and campaigns;
Report, analyze, and optimize marketing activities to continuously improve performance and engagement;
Identify new digital opportunities and trends to enhance brand storytelling and maintain Artipoppe’s position at the forefront of luxury content marketing.
Your qualifications
Experience: 3-5 years in content marketing, ideally within luxury, fashion, or high-end lifestyle sectors;
SEO & Digital Marketing: Knowledge of SEO strategy and email marketing/retention best practices;
Creative Vision: The ability to guide and collaborate with creative and design teams, with a deep understanding of Artipoppe's mission and aesthetics;
Fashion Industry Knowledge: A strong understanding of the fashion and luxury landscape, consumer behavior, and industry trends;
Trend Awareness & Experimentation: Keen eye for emerging trends, channels, and content formats, with a proactive approach to testing and learning;
Attention to Detail: A meticulous eye for brand consistency, quality, and the nuances that define luxury storytelling;
Organizational Skills: The ability to manage content production and coordinate multiple initiatives effectively;
Global Mindset: Experience or affinity with adapting brand messaging for diverse markets;
Education: Higher education (HBO/University) in Marketing, Communication, Fashion, or a related field.
This role also offers
An open, thoughtful work environment that values creative input within a rapidly expanding luxury brand;
Fresh, organic fruit available in the office every day;
The opportunity to work from home;
25 vacation days per year, plus a day off for your birthday;
20 remote days to work from abroad;
A bicycle leasing program;
The Artipoppe employee discount program;
Yearly team (building) events;
MacBook and iPhone provided.
32 - 40 hours a week at in Amsterdam, the Netherlands.
Please apply if you are interested in becoming Artipoppe’s Content Strategist and think you match our brand DNA and qualifications.
All applicants will receive equal consideration without regard to gender identity, race, color, religion, national origin or disability.
- Department
- Marketing
- Role
- Content
- Locations
- Amsterdam - The Netherlands
- Remote status
- Hybrid
About Artipoppe
Liberté. Égalité. Maternité.
Artipoppe is the world’s leading luxury babywearing brand, founded on freedom and empowerment. We craft carriers that allow parents to move through the world with confidence, connection, and ease while expressing themselves and keeping their child close to their heart.
Our perspective on parenthood challenges convention. We stand for a new way of experiencing motherhood shaped by instinct, self-trust, and the freedom to define your own path, where becoming a parent is expansion, not limitation.
Everything we do is guided by intention. From design and materials to production, we work in harmony with nature and with respect for people, craft, and community.
Artipoppe is more than a baby carrier. It is a mindset, a movement for those who live with intention.